So I’ve decided to try out PayPerPost – with the intent of determining whether I can provide readers with products and services that will be of value.

Before deciding to sign up, I took a look at what kinds of opportunities were available through the site. I noticed that there were quite a few opportunities for social media and social networking sites, which I think would actually be of interest to my readers.

PayPerPost has also come up with their own word of mouth ethics, in order to disclose when a blogger is making a sponsored post. I think this maintains the validity of word-of-mouth marketing as a way to get your message across.

More importantly with word-of-mouth marketing though, is the fact that those conveying an advertiser’s message have to be cognizant of what they provide to their readers. While PayPerPost has a certain responsibility to their advertisers and publisher base, it is really up to each individual blogger to maintain their own honesty of opinion.

PayPerPost is not really much different than any other commitment that people have as individual bloggers – I would imagine for instance, that most bloggers would not want to say something negative about the company they work for.

So all that to say that if I find something cool on PayPerPost, you’ll hear about it. Otherwise, it’s business as usual around here.