The true power (and cost) of global collaboration. 5 principles for knowlege sharing: why I write.
Feb 17

Collis has a great series of posts over at North x East about what it takes to start a business online.

These articles also apply very directly to other online ventures such as blogs.

The posts so far have delineated time and focus as two essential attributes for starting an online business (which I would absolutely agree with).

If I can elaborate a bit on Collis’ points within his article, I think there is a model that all successful online businesses share.

An online business’ success often hinges on the ability to either establish or create a community (that could be cat lovers, cycling fans, whatever) that has something they wish to share (cat grooming tips, exchanging spare bike parts — use your imagination).

Anyone who has attempted to either build a community or get a community to start sharing something they previously kept to themselves knows its a challenging undertaking — once you have a community established, you’ve got the hard part out of the way.

Check out the introduction to the posts at North x East, as well as What It Takes to Start a Business Online — Part I — Time and What It Takes to Start a Business Online — Part II — Focus.

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5 Responses to “Successful online business models.”

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  2. David K. Says:

    I never really thought about it but your right all these online successes have this model. Maybe i should go start a business now!! :)

  3. Collis Says:

    You’re right the importance of community is cannot be denied, they really account for most online success. Its fascinating how online communities materialize some places and other places just fail at it. I suppose the same thing happens offline too, like why do so many people love macs or harleys and form sort of communities around them, but not around like dells or suzukis (at least not that i know of :-D).

    I’m going to go read more about communities i think!! Thanks for the links Lucas!

  4. Lucas McDonnell Says:

    Good points, Collis. I think there are certainly aspects of elegantly effective niche branding that come into play when creating a community — both Harleys and Macs have a strong niche brand, whereas a Dell’s appeal is more to the general user (although I’m sure there’s a Suzuki community out there somewhere!).

  5. collis Says:

    hehe, you’re probably right! I’ll expect some flame emails from the suzuki-ites :-)

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