I don’t want to sound like I’m always picking on Microsoft. I use their products every day, and I can’t really say I have too many complaints (I have some, but this isn’t a post about any issues I might have with Microsoft’s products).

I’ve done my share of complaining, however, about the Bill Gates/Jerry Seinfeld team-up that went so horribly wrong — but it would seem that Microsoft has managed to salvage something from the wreckage. Check it out:

Crispin Porter + Bugowsky, an ad firm that has worked with all kinds of big-name clients, is also responsible for the new Microsoft ads (they also came up with the Burger King).

This ad not only makes sense, but it’s a witty prod back at Apple for their “I’m a PC and I’m a Mac” ads. And to Microsoft’s credit, they have made some important improvements to their software and operating system when it comes to multimedia, gaming and the like.

My real beef with Apple has always been twofold: the price of their hardware is out of touch with current hardware prices, and for something like gaming, you’re going to get more software (read: games) supported on Windows versus on a Mac.

Since I’ve already digressed, is that Torontonian Spencer Rice in this ad at 0:12? Funny, I just saw him a few weeks ago at a pub on Yonge Street here in Toronto. He’s a funny guy — and apparently a PC. Unless that’s just a guy that looks like Spencer Rice…