If you have a blog (or are just an interested blog reader), you’ve surely heard of Technorati.
It’s a bit of a strange mix between an information-sharing tool and a popularity contest — blogs compete for ranking based on the number of incoming links they have.
I waste all kinds of time just watching the list of the top 100 most popular blogs.
After checking my Technorati ranking yet again (it’s not that impressive, don’t get too excited about it), I started to wonder, how does this ranking actually work?
Almost immediately, I discovered Technorati’s official explanation of what the numbers in your ranking mean. But I wasn’t really satisfied with that explanation — I still wanted to know more about it.
So then I came across Stuart Brown’s in-depth explanation of Technorati rankings, and how you basically need an ever-increasing proportion of links to get into the top 10 or top 100 blogs (which reminds me a bit of the Google PageRank myths that I wrote about yesterday).
Here’s Stuart’s graph describing links versus ranking:
Interesting. I guess Technorati instituted a new ranking system last fall, which is apparently kind of a secret.
It appears to me that links within Technorati are not weighted — that a link from a #10-ranked blog and #100-ranked blog are worth the same to Technorati. Can anyone confirm or deny this?
And finally, why not add this blog to your Technorati favourites? I’m curious to see if an increase in favourites has any impact on overall ranking within Technorati.
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