Aug 27

It stands to reason that every industry has a use for competitive intelligence. But when your product’s growing outside for all to see, it’s only a matter of time until someone decides to use satellite images to check out their crops.

This article focuses mostly on growers using the information provided via aerial and satellite images to get better acquainted with their own crops — they use near-infrared images to determine the grape vines’ vigor before the grapes are harvested.

The technology is called Oenoview, and it provides detailed information and imagery to wineries about their products — but wouldn’t a competitor be just as interested in what the neighbouring winery is producing? It seems a bit unfair on the surface, doesn’t it?

While this may seem to be putting some wineries at a competitive disadvantage (wineries not using this technology, for whatever reason, would be less informed about their own vines and their competitors’), it could also potentially improve crops as a whole, making the entire industry operate more effectively.

This is often the case where one group figures out how to leverage a particular type of industry or competitor information — the practice often becomes widespread and is adopted industry-wide, thus leading to advances that span that entire industry.

And who can complain about even better French wines (and potentially better wines from other regions)? Ultimately, it’s the consumer that stands to benefit.

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2 Responses to “Competitive intelligence… for wineries?”

  1. Andrew Flusche Says:

    Fascinating article, Lucas. But I really just wanted to point out the coincidence here. My wife and I are watching old “Murder, She Wrote” episodes on Netflix online. The episode we’re watching right as I pulled up your post is about a winery. Funnily odd!

  2. Lucas McDonnell Says:

    Small world, isn’t it? :)