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	<title>Comments on: A quick marketing lesson for Graffitti.</title>
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	<link>http://lucasmcdonnell.com/a-quick-marketing-lesson-for-graffitti/</link>
	<description>/ knowledge connects people.</description>
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		<title>By: Lucas McDonnell</title>
		<link>http://lucasmcdonnell.com/a-quick-marketing-lesson-for-graffitti/comment-page-1/#comment-11703</link>
		<dc:creator>Lucas McDonnell</dc:creator>
		<pubDate>Fri, 11 Jan 2008 16:13:16 +0000</pubDate>
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		<description>Interesting post Aaron -- and in fact, I do actually agree with most of your post. &#039;Pissing off the open source community and launching a firestorm of buzz that underscores the value proposition of Graffitti...&#039; is effectively what they&#039;ve done, but I would hardly call my own reaction to their marketing angry. Getting people to blog about your product (whether that&#039;s in the form of good or bad reviews) does, I&#039;m sure, send people to check out the Graffitti website.

I do, however, disagree with one assertion you make in your post, which is that &#039;Telligent isn’t targeting individual bloggers like myself; they’re targeting organizations that value professional support and the reliability of the Microsoft development stack.&#039; At the very beginning of your post, in the description of the Graffitti product, they state &#039;Whether it’s your personal blog, the family Web site, or the primary Web presence for your small business, Graffiti CMS software is the solution for simple content management.&#039; They are targeting not only corporate users, but also, by their own admission, targeting individual bloggers with a &#039;personal blog&#039;.

I do however, agree with your statement that this may be an effective tactic to get the attention of corporate customers. As I said, I&#039;m not really debating the superiority of Graffitii&#039;s product (I&#039;m not familiar with their product, so can&#039;t really pass judgment on it). It is my opinion, however, that even if you generate buzz for your product by trashing your competition, corporate users aren&#039;t going to take you seriously. It also seems like a bit of strange target -- I don&#039;t think (and I could be wrong) many major corporations are implementing Wordpress as a content management system, blogging platform or anything else.

Thanks for your comment.</description>
		<content:encoded><![CDATA[<p>Interesting post Aaron &#8212; and in fact, I do actually agree with most of your post. &#8216;Pissing off the open source community and launching a firestorm of buzz that underscores the value proposition of Graffitti&#8230;&#8217; is effectively what they&#8217;ve done, but I would hardly call my own reaction to their marketing angry. Getting people to blog about your product (whether that&#8217;s in the form of good or bad reviews) does, I&#8217;m sure, send people to check out the Graffitti website.</p>
<p>I do, however, disagree with one assertion you make in your post, which is that &#8216;Telligent isn’t targeting individual bloggers like myself; they’re targeting organizations that value professional support and the reliability of the Microsoft development stack.&#8217; At the very beginning of your post, in the description of the Graffitti product, they state &#8216;Whether it’s your personal blog, the family Web site, or the primary Web presence for your small business, Graffiti CMS software is the solution for simple content management.&#8217; They are targeting not only corporate users, but also, by their own admission, targeting individual bloggers with a &#8216;personal blog&#8217;.</p>
<p>I do however, agree with your statement that this may be an effective tactic to get the attention of corporate customers. As I said, I&#8217;m not really debating the superiority of Graffitii&#8217;s product (I&#8217;m not familiar with their product, so can&#8217;t really pass judgment on it). It is my opinion, however, that even if you generate buzz for your product by trashing your competition, corporate users aren&#8217;t going to take you seriously. It also seems like a bit of strange target &#8212; I don&#8217;t think (and I could be wrong) many major corporations are implementing WordPress as a content management system, blogging platform or anything else.</p>
<p>Thanks for your comment.</p>
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		<title>By: Aaronontheweb</title>
		<link>http://lucasmcdonnell.com/a-quick-marketing-lesson-for-graffitti/comment-page-1/#comment-11690</link>
		<dc:creator>Aaronontheweb</dc:creator>
		<pubDate>Thu, 10 Jan 2008 20:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.lucasmcdonnell.com/a-quick-marketing-lesson-for-graffitti/#comment-11690</guid>
		<description>Hey Lucas,

I wrote my own blog entry in response to your comment on Charles Stricklin&#039;s blog. I called it: &lt;a href=&quot;http://www.ajaxninja.com/?p=294&quot; rel=&quot;nofollow&quot;&gt;Telligent Launches Brilliant Marketing Campaign for .NET-Based CMS &quot;Graffiti&quot;&lt;/a&gt;

I think you&#039;re the one who needs a marketing lesson.</description>
		<content:encoded><![CDATA[<p>Hey Lucas,</p>
<p>I wrote my own blog entry in response to your comment on Charles Stricklin&#8217;s blog. I called it: <a href="http://www.ajaxninja.com/?p=294">Telligent Launches Brilliant Marketing Campaign for .NET-Based CMS &#8220;Graffiti&#8221;</a></p>
<p>I think you&#8217;re the one who needs a marketing lesson.</p>
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